A building site in Dubai (United Arab Emirates). © EyeEm/d3sign occupants. These aspects are an integral part of the concept of sustainability in the field of construction. This is highlighted by Eric Usher, Director of the UN Environment Programme Finance Initiative, who says: "Decades of research have concluded that improving occupant health and contributing to community wellbeing makes sound economic sense." Seizing upon massive growth potential The adoption of sustainable practices will allow all sector stakeholders to seize a share of the enormous economic potential in a market where demand often exceeds supply. In East Asia and Pacific and South Asia, the investment opportunity is thought to be up to $17.8 trillion10. In cities in emerging markets with more than half a million inhabitants, it’s believed to be as much as $24.7 trillion. 10. World Bank, Green Buildings: AFinance and Policy Blueprint for EmergingMarkets, 2019. 74 SAINT-GOBAIN
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