KEY TAKEAWAY 3 The value of sustainable construction: a central issue Beyond knowledge of sustainable construction, the question of value proves decisive. 47% of stakeholders believe that sustainable construction creates greater value than traditional construction (a new question in 2026). This perception is weaker in some regions (38% in Asia-Pacific, 45% in Europe) and among elected officials, with only 34% saying they are convinced. The competitiveness of solutions remains perceived as a crucial driver for fast-tracking sustainable construction: as in the previous edition, it is cited by nearly one in three stakeholders. Furthermore, respondents in favor of “turning the clock back” (a minority opinion, representing only 6% of stakeholders) mainly cite excessive costs and a lack of performance guarantees for users. This finding makes demonstrating value a central issue in promoting adoption based on buy-in rather than compliance alone. It’s no longer just a question of asserting the ambitions of sustainable construction. There is a need to prove its value, demonstrating tangible benefits, guaranteeing performance for users, and improving the competitiveness of solutions in order to become firmly established in decision-making by stakeholders. In your opinion, today, sustainable construction, considering both its economic profitability and its overall value (environmental, social, heritage)… 19% 5% 8% 21% 47% 47% Creates more value than traditional construction Creates as much value as traditional construction Creates value but less than traditional construction Creates no value I don’t know Base: stakeholders (4.800 respondents) – single answer 6% 7% 8% 8% 10% 5% 8% 9% 51% 51% 38% 45% 65% 33% 18% 52% 21% 19% 18% 16% 23% 28% 26% 22% 19% 15% 22% 25% 21% 12% 23% 36% 3% 3% 1% 7% 6% 1% 8% 11% Africa North America Latin America AsiaPacific Europe Middle East India China Area Focus 15 14
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