FOCUS Competitiveness, awareness-raising, and alignment of stakeholders at the top of the agenda Like last year, nearly one in three stakeholder respondents cites two priority drivers for fast-tracking the sector’s transition: strengthening the competitiveness of sustainable solutions (32%) and raising awareness among the general public (31%) and stakeholders (30%). These two signals suggest that proposing new solutions (21%) is less important than providing the right conditions for deploying solutions that are already available. This means improving affordability while facilitating widespread adoption across the entire value chain (specifiers, financiers, contractors, users). While there is broad consensus on the priorities, regional differences nevertheless emerge: renovation is more to the fore in Europe (25%), while there is stronger interest in biomaterials in Asia-Pacific (32%). In your opinion, which of the following actions should be put in place as a priority to accelerate the development of sustainable construction? 32% Make sustainable materials, products, and solutions more competitive 31% Raise public awareness of the challenges of sustainable construction 30% Raise awareness among all stakeholders and strengthen their collaboration 27% Make the sustainable performance of constructions more visible and transparent 26% Prioritize the use of bio-materials over conventional materials 22% Train professionals more 21% Offers new innovative solutions 17% Renovate existing buildings Base: stakeholders (4,800 respondents) – several possible ranked responses – Only the top 8 responses are shown here (15 responses in total). Details of responses on page 53. Methodology The 2026 Sustainable Construction Barometer study was carried out between 16 October and 14 November 2025 among a sample of 4,800 individuals from 30 countries: Argentina, Brazil, Canada, China, Colombia, Czechia, Egypt, Finland, France, Germany, India, Indonesia, Italy, Kenya(1), Malaysia(1), Mexico, Morocco, Norway, Poland, Portugal, Romania(1), Saudi Arabia, South Africa, Spain, Switzerland, Türkiye, United Arab Emirates, United Kingdom, United States and Vietnam. This panel, which answered a self-administered online questionnaire, is broken down as follows: • 1,500 professionals (construction and public works, architecture, housing, professional organizations in the building trades, energy, industry, construction waste management) • 1,500 students (construction, building and public works, civil engineering, architecture, spatial design) • 1,200 members of associations (ecological transition, housing, construction, energy, climate change, circular economy) • 600 local elected officials or local government representatives (in the UAE and Saudi Arabia, in the absence of local elected officials, representatives of the public authorities were interviewed). Specific study method: questionnaire administered by telephone. In addition, 30,000 citizens aged 18 and over in 30 countries were also surveyed: 1,000 individuals per country (representative sample). Online omnibus questionnaire. (1) New countries in 2026. ACCESS the full 2026 Baromètre results 19 18
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